Canvas Model
Value Propostion
If anyone wants to order any product so they can order that product on his/her finger tips Instead of going to buy itself. We will provide buy one get one free offers. We will also provide special discounts on our products on the basis of occasions like Independence day , Defence Day etc.
Key Partners
There are the partners for Local Mart business.
Humaira: Order and Resource Managemen, Social Marketing and Resource Management
Vendors(for procurement)
Riders(for delivery)
MOTIVATIONS FOR PARTNERSHIPS: We will play our roles properly then our cost will not be exceed from our brackets/range.
Key Activities
-Develop a website
· Host the website
· Procure the items to sell
· Upload the items on to the website
· Advertise on social media
· Deliver order as required
Key Resources
We required these resources for products:
Products from the vendors
Proper delivery packing
Means of delivery(logistics)
Customer Support
Customer Relationship
We will attract our customers or make great relation by providing different schemes like:
Get: To get customers into our funnel we will try advertising on social media. Keep: To keep customers loyal and coming back to us we can provide special discounts, loyalty perks and coupons specially to our High Value Customers, and also customers can easily return or exchange the product.
Grow: In order to gain more customers from existing customers use of referral discounts/campaigns. Use of affiliate market can help for growing the customer base too.
Customer Segment
We have different types of customer segments and they are given below:
Gender: Male and Females
Age: 21-40
Likes: Fashion, staying in pace with latest technology and releases, frequent shoppers,love the ease of online shopping
Dislikes: Going to the market for shopping
Channels
We will use the following channels for interaction to the world.
· Facebook Page
· Instagram Account
· Website(web based)
These are the best ways because these are cost effective channels as well as good for work.
Cost Structure
The advance payment as a security deposit:15000/-PKR
· Delivery Bags: 10,000/-PKR
· Initial Cost Of All products: Around 30,000/-PKR
The estimated total cost is around 55,000/-PKR
Fix Cost: Bike Petrol approx 7000/-PKR
Revenue Stream
At the initial stages probably we could not make more profit but not loss, and try to achieve the break even point. After Some time period we will make 10% profit on every product sell.